Are Quality Prospects More Important Than the Quanity of Prospects?

Posted on November 30, 2014 by Carol Enman

The pressure to see as many prospects as you can, juggle as many balls in the air as you can, and create as many project proposals as you can is a sheer waste of time. Of course, sales is a numbers game and you have to work with a flow of prospects to close deals. But it’s more about qualifying your leads, working your best leads, ensuring that you provide your prospects with the answers they are looking for, and delivering the result they want.

http://www.sdmmag.com/articles/90346-are-quality-prospects-more-important-than-the-quanity-of-prospects

Keywords: carol enman, business development, strategy

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